About Bas
Sebastian Newman, affectionately known as Bas, is a South African-born culinary virtuoso, celebrated food stylist, and dynamic content producer whose passion for the culinary arts and digital suave has carved a unique niche in the food and lifestyle sectors. With a Diploma in Patisserie from the prestigious Capsicum Culinary Studio and experience in digital marketing, Bas's prowess is as rich and varied as his culinary creations.
From the vibrant studios of SABC 3's Expresso Morning Show to the bustling television sets of BBC Lifestyle's Homegrown Tastes SA, Bas has sprinkled his magic, transforming ordinary ingredients into extraordinary experiences. His tenure at Capsicum Culinary Studio as a Chef Lecturer and his pivotal roles in food styling for Twselelopele Productions' Top Billing and Cardova Trading's Afternoon Express showcase his multifaceted talent and dedication to culinary excellence.
Bas's journey is not only confined to the kitchen; it extends into the digital realm where he thrives as a content creator with a dedicated following. His vlog, BakesWithBas, initially a haven for pastry enthusiasts, has evolved to include a broader spectrum of lifestyle elements, reflecting his growth and the expanding interests of his audience. His work with celebrities and major household brands underscores his influence and expertise in crafting successful campaigns and partnerships that resonate with and expand his community. This includes his previous tenure as the official food enthusiast and ambassador for Somerset Mall in Somerset West, Cape Town.
Bas is more than a chef; he is a culinary artist, a digital savant, and a visionary, continually pushing the boundaries of what's possible in the kitchen and beyond.
A natural-born foodie with a love for all things food and lifestyle, Bas's creativity includes developing new recipes, styling food for print, TV, and online platforms, and engaging with his community on social media. His work is characterised by an unwavering attention to detail, flair for creativity and an incessant pursuit of authenticity. Bas's ability to blend culinary skills with innovative digital marketing makes him not just a chef but a passionate storyteller, whose tales are told through the universal language of food.
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Contact
bas@bakeswithbas.com